#agile2014 Bring your #product #idea to life


My session for #Agile2014

Where is the idea for a product born? When does it become a narrative? A story? How does it make its journey into this world?
A song that Sir Paul McCartney wrote from him dreams; A machine, a cure, an app that was designed in a dream – Seems like these products spoke to their creators. Enchanted and filled them with passion; creativity; joy and urgency; and a need to make them a reality.
How would it be if your product spoke to you? Seducing you to make that precious idea in your mind a reality.
Join us to journey into the products life! To live in its persona. To perceive it with the highest regard. To treat it with compassion. And above all to position yourself as its creator and connect with it.

After walking you through real life story of how the concept of “product persona” was born, and its application, you will be given the opportunity to create “product personas” for ideas that want to flow from your mind; or products that you are currently working on.
The essence of this workshop is for teams and individuals – business, product owners, product managers, idea generators to look at their product as a living entity. An entity that needs soulful attention. An entity that wants to be treated with love and care and a sense of belonging.
Thus prompting us to ask:

1. What does this product as an entity wants to be?

2. What does this product wants to do?

3. Where does it want to go?

4. How does it want to be served?

5. Why does it want to exist?

6. What does it want to see?

7. With whom does it want to belong?

8. Who are its friends?
These questions enable us to activate those areas in our brains (which neurobics / and science love to talk about) without doing a sit down session for “Creative session – Product A. Meet at 9:00 am”. Connecting to the product, giving it a persona enables product developers to engage at a subconscious level and allow the flow of thoughts to continue even after consciously disengaging from conversations.
Thus we are attempting to bring into this session:
-Perceive a product differently
-Engage with people who are as uncomfortable talking differently about a product as us
-Break the ice and continue the thoughts (presentor will actively help groups with getting started on conversations)
-Be in that state of mind for the next 75 minutes. Help them realize that during this session they look at an “idea” differently and for those minutes be the star; be disillusioned; be passionate; be in the mind of the product;
-Create stories about a product and believe it reality without using metrics, ROI or competitive analysis.

Session format:
Participants will be encouraged to share their real life product ideas for the workshop
We will also support with narrations of products, unique for each table 
Some examples are:
Mobile app (to secure seats for travel/ or similar) 
Green and environment friendly shoe lace (eg. Bluelace company) 
Mobile app for language translator 
Oral hygiene products
5 minutes – Introduction to the workshop 
5 minutes – Forming teams, selecting a product and a product persona owner 
10 minutes – Raje will do a short presentation on how the concept of Product Persona came into being and the benefits of its application for product development
20 minutes – Create a product persona that addresses questions detailed in the information for review team
10 minutes – Share product persona with the larger group 
15 minutes. Based on feedback received, recreate product persona. Present to a “legacy stakeholder” and attempt to get their buy-in
10 minutes – Q&A
Prerequisite Knowledge:
Learning Outcomes:
A deeper understanding and passion for products that an individual or a team is working on.
Describe a product capabilities and its relativeness to other business units like sales and marketing.
Enhanced ability to “stun the customer” with thoughtful questions, and generate product information.


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